How many Metaverse trademarks are there?

From a report: Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including Nike, Adidas, Tommy Hilfiger, Levi's, and Versace. In the month of March, the number peaked at a total of 773. The 2021 total was 1890.

What can the Metaverse do for your brand?

Many companies are asking what exactly the metaverse can do for their brands or what their brands can do in the metaverse. These new, immersive, virtual environments have the potential to provide a fresh approach to staying relevant to existing customers while attracting new ones.

How do brands use virtual & physical products in the Metaverse?

In most instances, brands will combine the marketing of virtual and physical goods with the immersive worlds they create in the metaverse. One of the most common ways is to give users a "skin" or a blank, genderless avatar they can use to enter virtual storefronts and try on/purchase digital products.

Why are companies requesting patents for the Metaverse?

The purpose pursued by the companies that are requesting these patents is to enhance the users’ experience in the virtual world, to make it more realistic, and thus to expand their business to the Metaverse.